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"Creativity involves breaking out of established patterns in order to look at things in a different way."

Was born in Malta. He is one of the very few people in history who can be said to have had a major impact on the way we think. In many ways he could be said to be the best known thinker internationally. He has written numerous book with translations into 34 languages (all the major languages plusArabic,Bahasa,Hebrew,Urdu,Slovene, Turkish etc). Edward de Bono's special contribution has been to take the mystical subject of creativity and, for the first time in history, to put the subject on a solid basis. He has shown that creativity was a necessary behaviour in a self-organising information system. His key book, 'The Mechanism of Mind' was published in 1969. In it showed how the nerve networks in the brain formed asymmetric patterns as the basis of perception. The leading physicist in the world, Professor Murray Gell Mann, said of this book that it was ten years ahead of mathematicians dealing with chaos theory, non-linear and self-organising systems. From this basis, Edward de Bono developed the concept and tools of lateral thinking.


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